SuperAmerica on North Bridge Street was once part of childhood in Chippewa Falls. In the 1980s and 90s when I grew up, it was a popular place for late night snacks and movie rentals. It was rebuilt as a Mega Holiday several years ago, then closed. Last September, Mega Co-op emerged from bankruptcy and briefly opened other former Holiday stores including the one on Highway J by Lake Wissota, but the one on Bridge Street lay fallow. On March 14, Mega’s Board announced permanent closures and the recently reopened Mega Co-ops in the Chippewa Valley closed again. As local gossip of the sudden closures spread, construction vehicles happened to appear at the Bridge Street store.
After being held in suspense for several days, March 25 brought a revelation: a new Circle K sign lifted into position above the gas pumps. Circle K’s website now lists Holiday locations on Jeffers Road, Commercial Boulevard, 120th St. Commercial Boulevard, Highland Ave, Craig Road, and Highway 93 in Eau Claire. Circle K is an expanding brand, which has attempted to acquire Seven-Eleven. The future of those other former Holiday stores is still to emerge.
References:
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https://volumeone.org/articles/2024/09/26/350573-scaled-back-mega-co-op-rebrands-after-bankruptcy
https://www.weau.com/2025/03/15/mega-co-op-closes-remaining-locations/
https://web.archive.org/web/20250117232018/https://www.megacoop.com/
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